The demands of omnichannel marketing along with social-savvy competitors can strain your in-house abilities. Hiring freelancers helps, but that strategy can also produce disjointed copy that lacks a cohesive vision.
This is where The Writers For Hire come in. We’re here to help fill in your communications gaps with a strong voice that speaks to your company’s strengths and values. Our team of writers and editors will unify your communications strategy, ensuring all messaging consistently and creatively promotes the key tenets of your brand.
- Your new writing team includes a project manager, writer, and editor who work collaboratively, becoming a seamless extension of your in-house teams.
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Our writing team has written features on Speedo, Vera Wang, JLM Couture, ERES, Carmela Sutera Bridal, and Dolce Bella. We have put together proposals for Neiman Marcus Group suppliers and created copy for well over 50 websites, including a fashion website that features women’s swimwear and lingerie.
Compelling content boosts online sales. We concisely capture your brand with messaging that highlights your merchandise’s unique appeal and uses richly descriptive imagery to set you apart from the competition.
Proposals and Presentations
Do you have a big pitch coming up? Monstrous RFP? We work collaboratively with fashion industry clients to provide as little or much proposal support as needed, from light proofreading to writing, organizing, and project management.
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So you’ve decided to initiate a content building campaign, wrote a few posts, and now have set out in search of links to send back towards your site. You’ve found a few blogs and sent out offers to write for them. And now you’re waiting for a response—and waiting, and waiting…
Why won’t anyone accept your guest blog posts? Your own blog posts are solid, well-written and informative, so why isn’t anyone responding to your offers?
The number one reason that guest post offers are met with deaf ears is that they’re sent to the wrong blogs. When content building, the most important work starts before you even begin writing. Your chances of being accepted are all about the prospects you’ve staked out: getting posted is all about finding the right site. So how does one stake out good potential partners?
Start by searching for relevant topics and niches: look for sites that cover topics related to your own, where your expertise will fit within their niche. This is not as simple as it sounds. It’s often true that you don’t want a site that covers topics identical to your own—after all, they’re likely your competitors. For example, if I work for a company that sells cheap self-storage units (disclaimer: I do) any other blogs on self-storage that I might want to write for are probably supporting commercial sites that compete with my own. Not only is the blog’s curator likely to turn my offers down, but I probably don’t want my writing to be hosted there—for the benefit of a competitor—in the first place.
So instead you should be looking for topics and industries related to your own, but separated by a degree or two. Think like a consumer: what products or services are used in tandem with your own? What might a consumer also be looking for when they’re searching for your product or service? In my own line of work writing for a blog dedicated to the self-storage industry, I’ve been able to branch out into blogs that cover Houston moving companies, real estate, home renovation blogs, and yes, even blogs about writing—none of which are competing for internet turf with my own, but who cover services often used in conjunction with my own. Remember, though, not to cast too-wide a net: if I try to write for a blog that covers movies and entertainment, I’m likely not going to get an answer back. If you’re still having trouble brainstorming a list of related-but-non-competitive industries, look at some of your direct competitor’s blogs and see who posts on their site—that might give you a few ideas of what you’re looking for.
Getting your guest post hosted on topic-relevant blogs may also pay off in SEO terms. Google is currently working on devaluing the importance of anchor text (text to which the link is attached), and instead focusing on what it calls the “niche/content relevancy of content sites.’ Therefore scoring quality links from relevant sites may pay off doubly in SEO terms in the future.
Finally, finding a topic-relevant blog is important in a more traditional marketing sense. Remember that while you probably initiated your link building project for purposes of boosting your site’s rank in search results, there are other ways to drive traffic to sites, such as linking to something users might be looking for. Indeed, this is the whole point of links in the first place, and the very reason Google factors them into its algorithm. If I am a user looking through a blog about real estate, it’s very likely that I’ll soon need to hire a moving company. If I see that this moving company has written a guest post for this real estate blog, I very well may follow the link back to their site, and they might just get my business in the future.
Search for relevant blogs: use “inurl:_______” or Google Blogs: once you’ve decided upon a few target topics, don’t waste your time endlessly searching the internet for potential game. There are a lot of blogs out there and sifting through them all can suck away your time. Of course, if you’re a bit of a savvy searcher you’ll use advanced search parameters like quotations (“real estate blogs”) and search by that exact text. But my two favorite methods are ‘inurl:’ and Google Blogs. An ‘inurl:’ search will bring back only sites with the following words in their url. Since blogs are usually included as part of a subdomain or subfolder of a main site, this allows you to search with laser-like specificity. For example, “inurl:blog+realestate” will only bring back sites with the terms ‘blog’ and ‘real estate’ in their urls, which allows you to skip past all the junk.
Another method is, when you’re doing a Google search, look over on the left-hand sidebar and click ‘More.’ That will open up more options, one of which is ‘Blogs.’ Searching by blog this way will limit the type of sites in the results to blogs, but it won’t necessarily bring back blogs devoted to that topic. That’s because Blog Search employs time as a prominent factor in its algorithm—the more recent the post, the higher it will be in results. So if a news blog—not your target—writes a story about real estate, that might show higher than a blog actually dedicated to real estate. One thing Blog Search is good for is finding sites that might host your topic: a search for “moving company” might bring back a home renovation blog that’s hosted a piece on moving companies, making them a prime prospect on your list.
Search within their site to see if they’ve made mention of your topic: once you’ve found a potential blog, make sure they’re willing to branch out a bit into your topical expertise—many blogs are very narrowly-focused and won’t expand beyond that focus. So use the search term “site:______ ______” (“ex: site:thewritersforhire.com social media”) to search within that blog. This helps in two ways. First, if you see that they’ve hosted content directly related to your niche, then there’s a good chance they’ll do so again. Secondly, it will allow you to make sure you aren’t writing about a specific topic they already have. For example, if you’re a moving company trying to post on a real estate company’s blog, search their site for words like ‘movers’ ‘moving’ and ‘moving company.’ If you find that they do have matching content—and, even better, that content is a guest post—then they’re more likely to accept your piece. Just make sure that your post about moving is different from one they’re already hosting—so if the guest piece they have is titled ‘Finding the Right Moving Company,’ you’ll have to come up with something slightly different, such as ‘5 ways to prepare for your move.’
Make sure they are open to guest posts: Many sites won’t mention that they are open to guest blogs, and sifting through all of their pages of content to find a guest post can waste your time (in fact, while you’re at it, go mention somewhere on your blog—the content page is a good place—that you’re open to accepting guest posts. That way, when other link-building bloggers come to your site, they’ll be more likely to request to write for you—which you can quickly turn into a blog exchange. Always remember, link building works best when you build relationships, so create as many possibilities for those to blossom as you can). So instead of digging around everywhere, use Google to search their site (just like you did when searching them for content: use “site:thewritersforhire.com guest post”).
Extra hint: Once you do find some guest posts, follow those guest posts back to their original blogs. Bloggers who write guest posts are more likely to accept them themselves. It might even be true that you’ll find a network of blogs that exchange posts with each other within a topical sphere. For example, you might find that a real estate blog, a moving service blog, a self-storage blog and home renovation blog that all trade back and forth. If your service is somewhat-related—say, you sell tools or home improvement supplies or furniture—you may be able to get in with this group. If so, that would reap huge rewards.
Finally, check out that blog’s authority: If you’re a brand-new blog, or one with a smaller audience and a lower page authority, it’s highly unlikely that established blogs with large audiences will host your content—because linking to your blog will do these big fish few favors. It’s important that you stick to fish your own size, with similarly-sized audiences and rankings on Google results pages (of course, you can always go after smaller sites, but remember that links from these sites won’t do your site as much good in SEO terms as a link from a more authoritative site). You should be able to intuit an approximation of their authority from a quick glance-over (look at comments, page ranking, etc.). A more direct way to determine authority is to download SEOmoz’s MozBar. The MozBar delivers one of the closest approximations to Google’s search criteria possible; essentially, a high MozBar rank should mean that Google will also value your site as an authority. We suggest ignoring anyone with a Moz rank no more than 10 higher than your own—in our experience, such sites will probably ignore or decline your requests.
Now you’re ready to go—get out there and build some links!
Brian Shreckengast is a writer at SelfStorageDeals.com, the price-focused search engine for finding cheap self-storage units.
As a business owner or service provider, few things are as important as a good tagline. After all, your tagline will appear on absolutely everything, from business cards and mailers to print ads and billboards. Your tagline will help with your branding, build your company’s identity, and (hopefully, anyway) burn itself into the minds of your current and prospective clients. A good tagline is the cornerstone of any great marketing campaign.
As a copywriter, coming up with a good tagline can be one of the most challenging tasks you’ll ever encounter. At best, writing a tagline is a great creative exercise – at worst, it’s a frustrating case of writer’s block waiting to happen.
Need some inspiration to help get your creative copywriting juices flowing? Read on for five tips to help you kick-start your next tagline assignment.
1. Make a list of differentiators. What makes company XYZ different from the rest? Do they offer 24/7 service, seven days a week? Are their products “green”? Have they been around longer than the other guys? Have they invented a revolutionary technique? Often, the things that make a product unique can be great starting points for a memorable tagline.
2. Think adjectives. Write down every adjective that comes to mind when you think of company XYZ’s product or services. Even better, ask them how they’d like people to see them – do they want their customers to view them as fun and exciting, or would they prefer to be known as experienced and reliable? A few good adjectives can help set the tone for your tagline.
3. Go with the flow. Now isn’t the time to censor yourself – write down absolutely everything that pops into your head, no matter how ridiculous. Spend a good 20 to 30 minutes in stream-of-consciousness mode and just write. Sure, you’ll come up with a lot of junk, but you’ll almost always come up with a few solid ideas you can run with.
4. Work together. As they say, two heads are better than one. Hunt down a coworker and have a brainstorming session instead of going it alone. Taglines can be a lot easier (and more fun) to write when you’ve got a partner.
5. Beg, borrow, and steal. Not literally, of course (that’s plagiarism) – but, spending some time looking at other companies’ taglines can help you get a sense of what works and what doesn’t. Need a starting point? Check out The 100 Best Advertising Taglines Ever and 22 Companies With Really Catchy Slogans and Taglines– they’re good sources of inspiration for taglines for everything from paper towels to diamonds.
Got any other tips for writing solid taglines? Do you have a favorite tagline? Leave a comment and share it!
So, you want to get your name out there, to be known, to market yourself to every possible venue. By delving deep into the social media marketing realm, you can produce significant results.
Just what, you might ask, is social media marketing, and how does it work? For starters, social media marketing is a way to embrace many of the web’s social facets and use them to promote your business or website. For example, you can blog, post viral articles, and reach out through social networking sites all in the name of increasing traffic to your website. If it’s done right, it can be extremely effective.
The question remains: Why is social media marketing important? In addition to just drawing traffic to your website, there are a number of reasons (not to mention benefits) behind this marketing strategy. Below, and in no particular order, you will find the top four reasons why you should adopt a social media marketing campaign.
1. Connect with your customer base. Say you begin a blog that relates to your website. Eventually, that blog will begin to attract a readership base, and your customers will be able to respond to these blogs. Or “hang out” with your client base on social networking sites like Facebook and LinkedIn where you can personally interact with your customers – even on a one-on-one basis – and learn all about their needs and wants as it pertains to your company. Also, you can search review sites and forums to see what your customers are saying. Whether the feedback is positive or negative, you will have a solid grasp of their reactions to your products and services … which leads me to my next point.
2. Manage customer relations. When you are sifting through your customers’ reviews, forums, and blog responses, it can be exhilarating to read affirmative feedback on your services. On the flipside, it can be downright disheartening to read the negative stuff. But don’t fret. This kind of criticism can give you a chance to respond gracefully and show the consumer that you care about what they think. You may not be able to right all of the wrongs all of the time, but you can acknowledge each one personally. This way, your customer base knows that you care and are taking measures to create better results in the future.
3. Establish yourself as an industry expert. Publish articles and blog about anything and everything related to your specific industry. If your content is good and interesting enough, it might be picked up by users of social bookmarking sites, then spread all over the Internet. All the while, you are not only gaining credibility but more hits to your website.
4. Show off your name. Saturating the Internet with useful and viable content rich in keywords related to your business can help to bring a greater number of hits to your site. When a website sees regular updates and activities, such as that seen on blogs and forums, search engines are more likely to deem it trustworthy therefore ranking it higher in search results.