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Commercial real estate… Custom home builders… Commercial developers… Multifamily investment firms… Specialized attorneys and land services… Multimillion dollar listings. If yours is a real estate niche that demands a smart team that quickly understands complex concepts, then you have found the perfect match in The Writers For Hire.

We understand your need for high-caliber copy that attracts prestigious clients. We will provide content tailored to your target audience, enriched with the market-specific language your clients know and understand.

Cohesive Voice and Fast Turnaround

Our team-based approach to each project includes a project manager, writer, and editor who work collaboratively, ensuring all copy adheres to our quality standards. And our well-honed project management processes ensure efficiency, meaning quick turnaround time and the ability to take on complex and last-minute projects.

Industry Experience

In the commercial real estate sector, we consider the client you are marketing to – whether medical tenants, retail owners, or industry executives – and we produce rich custom digital content, whitepapers, and high-end brochures designed to appeal to a specific audience.

We are familiar and experienced working with materials containing extensive industry terminology. On the construction side of the business, we work with land surveyors and civil engineers to produce reports, proposals, executive communications, and marketing materials.

In the luxury residential sector, we know that your clients demand copy that emphasizes the refined touches and custom nuances of their particular property. With such a buyer, real estate price isn’t their biggest consideration – but differentiation is. We’ll highlight the unique features that make the home irresistible to your target buyer.

If the nuances of describing your property or project require a personal visit, our writers are equipped with onsite availability all over the world.

Example Projects

What types of projects have you done for the real estate industry?

Content for Specialized Land Services

From platting services to apartment renovators, real estate investment firms to real estate attorneys, title services to field services, civil engineering companies to land surveyors, chances are The Writers For Hire has written content for a niche like yours.

Luxury Listings

Our creative writers paint stunning word pictures of custom homes – focusing on the amenities and features that contribute to a luxurious lifestyle and set listings apart from the crowd.

RFPs and Presentations

Do you have a big pitch coming up? Our range of proposal support includes gathering necessary information through research and interviews, writing an articulate RFP response, and creating a wow-factor PowerPoint presentation to close the deal.

Stakeholder Communications

Whether you are talking to investors, board members, or employees, we can help you create materials that promote a common understanding, preempt conflict, and assist in the formation of a positive company culture.

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Everything About Wikipedia, Part 5: Content

At this point, if you’ve been following our Wikipedia series you’ve got a pretty good grip on the rules: You know how to determine a topic’s Wiki-appropriateness. You also know how to find good, third-party sources, and you understand how to keep things neutral.

So, now what?

Now, we talk about content.

Determining Length

Wikipedia is funny: You could practically write a book about all of the rules governing sources, notability, and neutrality. But when it comes to article length, there’s not much to go on. There are a few general guidelines, but there’s very little in the way of hard-and-fast rules.

Here’s how Wikipedia sums up its guidelines on article size:

See? Not super-helpful, or super-specific. On one hand, this lack of rules is good – you have the freedom to make your article as long as it needs to be. On the other hand, though, this freedom can be a little daunting: How do you know what to include? How do you know what to leave out? How big is “too big”, exactly? How small is “too small”?

What to Put In, What to Leave Out – and How to Format It

There’s no single answer or magic formula that can help you figure out exactly how long your Wiki article should be – but you can use some of the following guidelines to help you decide what information to include, and how to organize it.

Start with a helpful lead section.

A “lead” is an introduction or overview that should summarize the contents of the article. A lead can be anywhere from a sentence or two to a few paragraphs in length, depending on the topic and the length of the article.

When we read this, we get all the important information: We know what Firefly is, we know who wrote it, and we know what kind of TV show it was. You can read on to get more in-depth about the episodes, cast, critical responses, and so on. But if you didn’t read any farther than the lead, you’d walk away with at least a basic knowledge of the topic.

Include important, relevant details.

Remember that Wikipedia is an encyclopedia. Although the online format allows for longer articles than you’d find in a traditional, printed volume, it’s best to stick to notable details that are appropriate for a general-interest audience.

Still not sure about what to include or what to leave out? Check out a few Wiki articles on similar topics, people, or companies. It’s always helpful to look at examples before getting started.

Use the search field in the top right of the page, or check out the list of Wiki categories:

Use sections and headers to group information.

Putting information into sections is a good way to keep your Wiki article from feeling too long. Plus, because most people will be reading your Wiki article on a screen, headers and sections will make your article easy to scan.

Use bullets and/or tables when appropriate.

Although Wikipedia articles should be primarily written in prose, a bulleted list or two within an article can make lengthy lists easier to read and understand. When you’ve got a long list of information – such as a list of awards won, positions held, published works, etc. – you can avoid the “wall-of-text” look by using bullet points.

You can also use tables to organize more complex lists of information. On the “Firefly” page, you can view a table that lists the details of all 14 episodes:

Most importantly, use good judgment.

There really is no set length when it comes to Wikipedia articles. The best way to ensure that your article isn’t “too short” or “too long” is to use common sense and good judgment. In other words, your article should be as long as it needs to be to get the point across.

Don’t worry about length. Don’t worry that your article about Company XYZ isn’t as long as the article about Company ABC. The best Wikipedia articles contain useful, neutral information.

That’s it for now. Still have questions? Stay tuned for our final blog of the series where we’ll wrap things up and answer some common Wiki-related questions.

Is Your Company Making this Mistake on Facebook?

If you’re reading this, you probably already know that your company should have a Facebook page. This isn’t another post about why you should use social media marketing.

Instead, I want you to try something: Take a second, go to your Facebook business page, and stare at the Wall. Go ahead, I’ll wait.

Here’s what you want to see:

  1. Informative, engaging posts
  2. Responses to the posts in the form of comments and likes
  3. Posts from your followers, who are hopefully your actual customers

So why do you just see an endless stream of posts from your company, with no feedback? Why aren’t your followers linking to you and posting on your Wall?

You might be making a very common Facebook mistake: Selling instead of engaging.

Keep those little marketing blurbs about why your business is the best on your official website, not your business page.

But what should you do instead? What makes one company so “likeable” and the others…not so much? And how can you start getting your customers to participate online?

Ask Questions

The easiest way to get a response is to ask for one, no matter how silly. Check out the Oreo business page, which has over 22 million followers – one of the most “Liked” brands on Facebook.

The questions and posts are simple, yet several thousand people take the time to respond.
Don’t feel like you have to be silly when you’re asking questions. That’s not appropriate for every brand. But you can still benefit from asking questions. Try asking: “How do you use ___ to make your life easier?” Or, “Which new product are you dying to get your hands on?”

Let Customers Participate in Your Brand

Encourage your followers to upload their own content to your Wall. But give them an incentive: You can offer a prize, or use it as marketing research. For example, Oreo asked their followers to vote for a new flavor…and delivered with a new product.

Offer a Deal

Here’s something that will work for all kinds of businesses, not just snack foods. Offer your followers a coupon, special deal, advance knowledge of a sale, etc. But only tell your Facebook followers. Make them feel special by rewarding them for supporting you online.

Threadless, a relatively small t-shirt company, has almost 350,000 followers. In addition to engaging fans on the Wall, they offer a coupon just for Liking their page.

Remember, most people use social media for entertainment. Your Facebook page isn’t a commercial, and it’s not your company website. But it can market your company – you just have to get people to follow you.

How about you? Which companies do you follow on Facebook?

16 More Ways to Build Your Web Credibility

This week, I have to send a big thank-you to one of our awesome clients, Dan K.

After reading our earlier blog post about building web credibility, Dan did a little research on his own and sent us some really cool information about The Stanford Web Credibility Project. This project is studying the components of website credibility, and the site is a great resource for anyone with a website. One of my favorite parts of the site is the Stanford Guidelines for Web Credibility, which offers scientific proof that little things – like having a physical address or correcting typos on your site – can make a big difference.

So, with Stanford as a starting point, I combed the web and put together this list of 16 things you can do to boost your web credibility:

1. Make it easy to contact you – your contact information should include an email address, phone number, and a physical address.

2. Use a professional, industry-appropriate design.

3. Make your site easy to use, and make it easy for visitors to find what they need.

4. Update your site’s content. A blog is a great, quick way to add fresh content. If you don’t have one already, start one.

5. Make sure your site is free of typos, misspelled words, and factual errors. Proofread your content carefully. Even better, have a coworker or detail-oriented friend proof your site for you.

6. Include an “About” page.

7. Post your privacy policy, and make it easy to find.

8. Include a link to your contact information and physical address on every page. People don’t like to spend time searching for your email address or phone number.

9. Use photographs – and try to avoid clip art when possible. Use photos of your actual employees, facilities, etc.

10. Use trust seals.

11. Use customer testimonials and case studies. And, don’t be shy about asking. In most cases, clients who liked your work won’t mind putting in a good word for you.

12. Link to other sites, like trusted organizations, industry experts, anything relevant that you’d like to share with your visitors.

13. Include an FAQ page that answers some basic questions like how your service/product works, payments accepted, return policies (if applicable), anything that might be a point of confusion.

14. Include emblems and/or links if you’re a member of an industry-specific organization.

15. Rein in your creativity: Avoid unusual color combinations (like white text on a black background), and don’t use funky, hard-to-read fonts in your body copy.

16. Don’t write things like “according to research” or “based on recent studies” – unless you can link to a credible study that supports your statement.

Adding a few links or posting customer testimonials may not sound like much, but to the people who visit your site, these small details can be the difference between a new customer and a one-time visitor.

So, check out the Stanford research for yourself — it’s interesting reading. And, thanks again to Dan K. for the information!

If you want to read more for yourself, here are a few resources about web credibility:

Read about “Web Credibility Destroyers”